Comprehensive Strategic Case Analysis of Real Chocolate Study

comprehensive examination Strategic Analysis of Real Chocolate - Case Study ExampleThe familiarity is noted for its matinee idol in hand made gourmet chocolate made from finest quality ingredients with no artificial preservatives added. This cover presents a strategic analysis of the exercise objective chocolate company victimisation few analytical tools such as the PESTLE framework, Porters five forces and competitive advantage etc. The news report is structured as follows, in part one using the PESTLE framework the paper analyses the environment in which the company is operating based on the case, the Five forces framework of Porter also help us to kick our analysis. Part two of the paper carries out an internal analysis of the real chocolate company, by using basic financial ratios, the SWOT matrix, to identify its competitive advantage and resources capabilities while part three of the paper now uses Porters generic strategy and the TOWS matrix. In the concluding part of the paper, using the balance scorecard some recommendation are made.PESTEL framework is used here because the analysis is concerned with the Macro-environmental influences which can better be analysed by use of the PESTEL framework. Johnson et al (2006) states that the PESTEL framework is a framework that can be used to categorize the factors that influence the business environment of an organisation into six main types including Political Influences, Economic influences, proficient influences, affable Influences, Environmental influences, and Legal influences. (See appendix 1).The political environment of the United States was unstable following the period of the case with the then Republican government loosing popularity because of the war in Iraq the tooth for tat with Iran, its neglect of Russian on make out international issues. The situation was further made worst by its war for peace captioned war against bane. Thus, at the time of the case, the poor political climate of the States must have collide withed the operations of real chocolate company international expansion. In 2006, the political situation of the countries was the beans are grown affected labor negatively. Economic factors that affected real chocolate companies from the case, prices vary due to monetary fluctuations, raw materials are sources from other countries, the trade between US and Canada were the stores are based are liable to exchange rate fluctuations. favorable factors include growth in population. It was reported in June 2006, that the black pod, frosty pod, and witches broom diseases could adversely affect the cacao beans if these plant diseases are not controlled. Obesity is becoming a major concern in the USA. In 1986, the Centers for Disease Control reported that just eight states had 10 to 14 percent of the residents obese. Technological factor offers real chocolate company an opportunity of automated production without affecting