Marketing Campaign Case Study Example | Topics and Well Written Essays - 1000 words

Marketing track down - Case Study ExampleFurther much, it does not sacrifice the other wonders and advancements of car technology such as the optional Bluetooth capabilities or the option to overwhelm an input jack, so you can directly input whatever music you want to listen to while you drive around. Its your car, make it clean, make it affordable, and make it unpick well. Thats a Toyota.For this marketing campaign we baffle chosen to specifically target men. We believe that this vehicle is already sort of popular amongst women. However the gender gap is pretty big, and we need to find a way to market to more male customers. We argon vent to base the whole marketing technique around inject alive appeal, sports appeal, and make it so the Prius strongly appeals to the male population to increase our targeted sales. We be going to learn to include as many groups, including marketing to all age groups of men, and to include people from every finical bracket.Already, TV ads are going to be geared towards the younger 18-35 audiences and older male audiences(35+), but both of those groups allow for be targeted by the sex appeal marketing plan. In addition, we are to a fault going to neglect people of many different races into the advertisements, so we can increase the appeal of this product to a more diverse group of customers. People connect best with people who are similar to them, this is why we also make sure to include all racial demographics. We are currently working on determination several celebrities to star in these ads, and are awaiting the results of which celebrities are most popular amongst the different age demographics that we have set aside for the male gender. We will be using male, as well as effeminate actors, and intend to use attractive models to incorporate sex appeal into the marketing plan. Sex sells, everybody knows it, and if we could get a babe behind the wheel of a Prius or on a commercial, we would be golden. We have com e up with a temporary draft of a man driving a Prius, with a acid girl, and then a man driving another model stuck with an ugly girl. This idea is just a rough draft and sample of one of the TV ads that may be implemented and used.The first shudder of our campaign is going to be Internet based. We have joined with several huge advertising agencies to run online ads containing the Prius and the new Prius girls, a group of extremely attractive girls all swooning over the car, as they would in the first commercial idea. The ads will be run on companies such as Yahoo and Google, and we are currently looking into spreading these ads to popular sports sites to properly target the male demographic on the Internet, such as ESPN and Sports Net.The next campaign for our advertising is going to be TV, which will probably be the biggest baron of our advertising. We have come up with several ad ideas and are in discussions with several popular rappers to try to appear in some of our commercia ls. We are also hoping to get several foot ball stars, basketball stars, baseball stars, and, of course, plenty of attractive women. We need to make the Prius sexy, because if men think the Prius is sexy they are going to purchase it. Men want sex appeal and if they think driving a Prius will friend them have more sex appeal, then they will be more inclined to buy one. We are going to run these ads on the major networks, including EPSN, Comedy Central, FOX, ABC, Spike TV and CBS. In